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A record 106.9 million Americans are estimated to hit retailers' websites on Cyber Monday to take advantage of the one-day only deals, according to a survey released by the U.S. National Retail Federation.
The survey was conducted by Shop.org, a division of the National Retail Federation. It found that the record 106.9 million rise significantly from the estimated 96.5 million who shopped on Cyber Monday last year. The survey also released that 88.2 percent retailers will have a special promotion for Cyber Monday, growing each year since 2007, when 72.2 percent planned promotions.
While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. The survey estimated that 70 million Americans would shop from work at some point during the holiday season.
Nearly 89.5 percent of Cyber Monday shoppers will shop from computers. A growing number of people this year say they will shop via their smartphones on Cyber Monday. More than 7 million people, or 6.9 percent, will use a mobile device for Cyber Monday shopping, nearly double the estimated 4 million who shopped that way last year.
Cyber Monday, a term coined by Shop.org in 2005, began after retailers noticed a trend of people shopping online on the Monday after Thanksgiving. Cyber Monday is now viewed as the ceremonial kickoff to the online holiday shopping season, when shoppers flood websites expecting robust promotions and many retailers highlight some of their most compelling holiday offers.
XINHUA
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